Options. This word seems to evoke fear and revulsion among the investors I personally know (not so many) and is apparently the opposite type of investment that any truly conservative investor would utilize from what I've read through other blogs or inferred from the complete lack of coverage. I've been studying them in depth over the past month, familiarizing myself with their vocabulary (for example who knew you could be long and short at the same time??) and attempting to wrap my head around what makes them so great? Are options really that dangerous for investors?